Most agencies will not give you a figure until you have sat through a call. Here is the figure. The three bands every quote falls into, what actually separates them, the things that get added later, and what I charge. If you want, I will then build you a free working demo of your own site to look at first.
The demo is a real page you can click through, chat with, and book a time on.
Quotes look wildly inconsistent because three different things are sold under the same two words. Identify which one is in front of you and the range makes sense.
A template you put together yourself on Wix, Squarespace or GoDaddy. Services listed, licence number in the footer, your mobile at the top. A weekend of work and it looks respectable.
A custom build. Your work, your service area, separate pages for rewires, panel upgrades, EV chargers and emergency call outs. This is where most established electrical contractors land.
The full stack. Call tracking, CRM, quote follow up sequences, review automation, landing pages built for paid traffic, reporting. Almost always sold with a monthly management fee.
Electrical is the trade with the widest spread between its smallest job and its largest one. The same website has to serve somebody who wants a light fitting moved and somebody about to spend several thousand on a panel upgrade or a full rewire.
Those two people behave nothing alike. One wants a price and a date and will book the first person who replies. The other is nervous, is getting three quotes, and is quietly checking whether you are licensed and insured before they let you near their consumer unit.
A cheap site treats them identically, which means it converts neither well. Separating them is most of what you are paying for in the middle band.
Put these to every quote you are comparing, mine as well. They move the real cost more than the headline number.
You cannot judge a website from a proposal document, so I do it in reverse. I build a working electrical site with your company name on it, you click around it yourself, and price comes up afterwards.
Build my free electrical demoEvery agency page will tell you a website is an investment and not an expense. That is a cheap thing to say about money that is not theirs, so do the arithmetic with figures I do not have.
Take the profit you keep on one panel upgrade or one rewire, not the invoice total. Divide the price of the website by it. That is how many extra jobs of that size the site has to bring you in a year before it has paid for itself. For most electrical contractors the answer is one, possibly two.
Then the part almost nobody does. Count what you are already losing: the quote you sent in March and never chased, the missed call while you were up a ladder, the enquiry that came in on a Friday night and got answered on Monday. You already paid to attract those people. Recovering them costs less than buying new ones, and it is the part of the build most quotes ignore.
If both numbers come out small, do not buy anything yet. That is a legitimate answer, and it is why the demo is free.
Start at the bottom and move up only when the site is genuinely the thing holding you back. Most electrical contractors never need band three.
There is a larger managed package as well. It is on the main page, and most electrical contractors reading this do not need it yet.
Tell me about your company and I will build it, then message you on WhatsApp when it is ready to look at.
No card. No contract. You see it before you decide.