You will not get a number out of most agencies without sitting through a discovery call, so here it is upfront. The three bands the market splits into, what changes between them, what turns up on the invoice later, and my own prices. Then I will build you a free working demo of your own site if you want one.
The demo is a real page you can click through, chat with, and book a time on.
The numbers look random because three different products get sold under the same phrase. Once you can tell which one you are being quoted, the range stops being confusing.
A template you assemble yourself on Wix, Squarespace or GoDaddy. A hero photo of a condenser, your services listed, your number in the corner. It looks fine, which is exactly why it is tempting.
A custom build from a freelancer or small agency. Separate pages for repair, install and maintenance, your service area, your brand dealer badges. Most HVAC companies end up here.
A full system. Site, call tracking, field service software integration, financing application, review automation, seasonal ad landing pages, reporting. Sold with management alongside it.
HVAC is not a steady trade and the website has to be built for that. Most of the year the phone is manageable. Then the first real heatwave arrives, or the first hard freeze, and a season of demand lands in about ten days.
On those days everybody in town is calling everybody in town. The homeowner is not weighing your gallery against the company down the road, they are looking for whoever can get a van there. Whatever your site does badly, it does badly at exactly the moment it costs the most.
The other half of the value is the opposite of urgent. Maintenance plans are the part of an HVAC business that pays in the quiet months, and a website that signs people up to one is doing something a brochure never will.
Ask these of every quote you are holding, including mine. They shift the true cost more than the headline number does.
You cannot judge a website from a PDF, so I do it the other way round. I build a working HVAC site with your company name on it, you use it on your own phone, and only then does price come into it.
Build my free HVAC demoEvery agency site tells you a website is an investment and not an expense. That is easy to write about money that is not yours, so work the sum with your own figures instead.
Take the profit you keep on one system replacement, not the invoice. Divide the cost of the website by that. That is how many extra installs a year it has to bring in before it has paid for itself, and in HVAC the answer is usually one or two. Then run the same sum on a maintenance plan and count how long a signed plan stays on the books.
Then the harder half. Count what is already leaking: the peak week calls that rang out, the tune up requests sitting in an inbox from a Sunday, the replacement quote you never followed up because the season was on. You already paid to attract those people. Recovering them is cheaper than buying new ones, and it is precisely what most quotes leave out.
If both numbers come out small, do not buy anything yet. That is a real answer, and it is why the demo is free.
Start at the bottom and move up only when the website is genuinely what is holding you back. Most HVAC companies do not need band three.
There is a larger managed package as well. It is on the main page, and most HVAC companies reading this do not need it yet.
Tell me about your company and I will build it, then message you on WhatsApp when it is ready to look at.
No card. No contract. You see it before you decide.