For remodeling contractors

What a remodeling
website costs.

Agencies want a discovery call before they will name a price, so here is the price on one page instead. The three bands the whole market falls into, what separates them, what quietly gets added later, and what I charge. Then I will build you a free working demo of your own site if you want to see one first.

The demo is a real page you can click through, chat with, and book a time on.

The market

Three bands. Every
quote you have is in one.

The spread looks absurd until you notice that three different products are being sold under the same name. Work out which one you are being offered and the numbers settle down.

Band one
$0 to $500
Plus a monthly builder fee

A template on Wix, Squarespace or GoDaddy that you set up yourself. A gallery block, a services list, a contact form. It can look surprisingly good with the right photos.

What you are really buyingA portfolio you control. For remodeling that is worth more than it is in most trades, because the photos do the selling. What it will not do is follow anybody up.
Band two
$1,500 to $5,000
One time, sometimes plus hosting

A custom build around your work. Proper project pages, before and after sets, kitchens separated from bathrooms and additions, your process explained. Most remodeling companies land here.

What you are really buyingA portfolio that reads as an established firm rather than a crew. Whether it turns into signed contracts still depends on what happens after the enquiry, and that is rarely itemised.
Band three
$8,000 and up
Plus a monthly retainer

The full stack. Site, CRM, long nurture sequences, financing, call tracking, ad landing pages per project type, reporting. Sold with management on top.

What you are really buyingA pipeline system for a company doing enough volume to need one. Heavy for a firm running two jobs at a time, and it will not fix a thin portfolio.
What drives it

The sale takes
months, not minutes.

Remodeling is the opposite of an emergency trade, and a site built like one will underperform. Nobody wakes up and decides to gut a kitchen that afternoon. They think about it for six months, save for it, argue about it, and look at a lot of photos.

By the time they contact you they have already looked at four companies and formed an opinion about all of them from their galleries alone. Your photographs are not decoration on a remodeling site, they are the product being sold, and that is why the build costs what it does.

The second half is what happens after they enquire. A kitchen is not won on the first reply. It is won by still being in the conversation in week six, when they are finally ready. Most remodeling sites hand you an email and stop there.

The gallery is the whole argument. Loading forty full size project photos without making the page crawl is genuine engineering. This is the single biggest technical cost on a remodeling site.
Before and after, done properly. Same angle, same framing, real project. It converts better than any headline you could write, and getting it organised is work someone has to pay for.
Project types are separate searches. Kitchen, bathroom, basement and whole home additions attract different budgets and different people. One combined page serves all of them badly.
Follow up over weeks, not minutes. The high value part of a remodeling build is the sequence that keeps you present while somebody makes a slow decision. It is invisible on the page and it is where the money goes.
Budget qualification before you drive out. An estimate visit costs you half a day. A form that establishes scope and rough budget first is worth real money in saved trips.
Proof you finish what you start. The fear with a remodeler is abandonment halfway through. Licence, insurance, a real address, timelines and a clear process do more for trust than a nicer font.
Before you sign

The four questions
that change the price.

Ask these of every quote you are comparing, including mine. They shift the true cost more than the headline figure does.

1
Who photographs and prepares the projects? The gallery is the site. If you are supplying and resizing forty images yourself, that is your weekends, and it never appears on a quote.
2
What does adding a project cost after launch? You will finish a job every few weeks and want it up. If each new project is a billable job, the site quietly gets expensive to keep current.
3
Does anything follow up, or does it just email me? On a six month decision this is the difference between a lead and a contract. Get a straight answer on what happens in week two and week six.
4
Who owns the domain and the photographs? The domain should be in your name. Be equally clear on the images, especially if a photographer was involved, because you will want them for years.
Free, before anything
See yours built
before you pay.

Nobody can judge a website from a proposal, so I do it backwards. I build a working remodeling site with your company name and your kind of work on it, you go through it yourself, and money comes up afterwards.

Build my free remodeling demo
  • A real page you can scroll and tap, not a mockup image.
  • The chat assistant handles a kitchen enquiry the way it would handle yours.
  • It offers consultation times and takes the booking, so you can see where a lead lands.
  • No card, no discovery call, no contract to look at first.
  • If it is not right, nothing happens. It cost you a click.
The arithmetic

Work it out with
your own numbers.

Every agency page tells you a website is an investment and not an expense. That is easy to write when it is not your money, so run the sum yourself with numbers I do not have.

Take the profit you keep on one average project, not the contract value. Divide the price of the website by it. In remodeling that division usually comes out below one, which means a single extra job pays for the entire build. That is the easy half.

The hard half is the one nobody runs. Count the estimates you gave last year that never turned into anything. Not the ones that said no, the ones that simply went quiet. Those people did not vanish, most of them did the work eventually and somebody else did it. Staying in front of them is the cheapest work in this trade and it is exactly what gets left out of a website quote.

If both numbers come out small, do not buy anything yet. That is a real answer, and it is why the demo is free.

Compare it against your other lead costs. A directory listing, ads, a home services platform taking a cut of every job. The website competes with those, not with zero.
One project usually covers it. The ticket size in remodeling makes the site cheap in relative terms. The real question is whether it produces the enquiry, not whether you can afford it.
Nobody can promise you a number. Anyone quoting an exact return on a site they have not built is guessing, and that tells you how to read the rest of the proposal.
Count the estimates that went quiet. That list is the honest measure of what follow up is worth to you, and it is usually longer than people expect.
What I charge

No quote needed.
Here it is.

Start at the bottom and move up only when the website is genuinely the thing holding you back. Most remodeling companies do not need band three.

Review Machine
$99/mo
Keep your site, fix the reviews
  • Review request after every job
  • Sent by text and email, with a follow up
  • One tap through to your Google page
  • Works with the website you already have
See how it works
Most remodelers start here
Starter
$297/mo
Site and follow up, built for you
  • A remodeling website built and hosted
  • Missed call text back
  • Automated review requests
  • Online booking
  • Monthly report
Start with a free demo
Custom System
$3,000+
One time, plus $297/mo hosting
  • Everything in Starter
  • Fully custom design, and the site is yours
  • Longer follow up sequences
  • Ready for Google Ads traffic
Talk it through

There is a larger managed package as well. It is on the main page, and most remodeling companies reading this do not need it yet.

Questions

Straight answers.

How much should a remodeling company spend on a website?
Enough that it wins one extra project a year, which given the ticket size in this trade is a low bar. A two man crew booking work off referrals does not need an eight thousand dollar build. A firm running several jobs at once and paying for leads is losing more than that to estimates that went quiet. Start at the bottom and move up only when the site is the bottleneck.
How important is the photo gallery really?
It is the site. A remodeling customer decides whether to contact you based almost entirely on whether your finished work looks like what they want in their own house. Everything else on the page is supporting material. This is also why remodeling builds cost more, because loading a large gallery quickly on a phone is real engineering.
Do I need separate pages for kitchens, bathrooms and additions?
Yes, more than in most trades. Those are different budgets, different searches and often different customers, and a single combined page serves all of them poorly. Start with the two project types you most want more of and add the others once you can see which pages bring enquiries.
What should happen after someone asks for an estimate?
More than an email to you. Remodeling decisions run for months, so the enquiry that goes quiet in week one is often ready in week eight. A build that keeps you politely present over that period is worth more than any design change, and it is the part most quotes leave out.
Will a new website get me to the top of Google?
Not on its own, and anybody promising it is guessing. Local remodeling searches lean heavily on the map results, which run on your Google Business Profile, your review count and how recent the reviews are. The website supports that and converts the visitors when they land. It does not replace it.
Can I see it before I pay anything?
Yes, that is what the free demo is for. You get a working remodeling site with your company name on it, including the chat assistant answering a customer, before any money or commitment. If it is not what you wanted, nothing happens.
Get started

Get your remodeling
demo built free.

Tell me about your company and I will build it, then message you on WhatsApp when it is ready to look at.

If you have one I will look at it first, so the demo is a straight comparison. If you do not, that is fine too.

No card. No contract. You see it before you decide.

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