Nobody will give you a number without a discovery call first, so here it is on one page. The three price bands, what changes between them, what quietly costs extra, and what I charge. Then, if you want, I will build you a working demo of your own site for free so you can see it before you decide anything.
The demo is a real page you can click through, chat with, and book a time on.
Quotes vary wildly because the word "website" covers three different products. Work out which one you are actually buying and the numbers stop looking random.
A template on Wix, Squarespace or GoDaddy that you set up yourself, or a cousin does over a weekend. Modern templates look perfectly decent, which is why this band is tempting.
A freelancer or a small agency builds you something custom. Your photos, your service area, your colours. This is where most roofing companies land.
A full lead system. Site, call tracking, CRM, review automation, landing pages built for ads, reporting. Usually sold with a management retainer on top.
Two roofing sites can look equally good and be four thousand dollars apart. The gap is in what happens in the ninety seconds after somebody lands, and roofing is unusually punishing about those ninety seconds.
A homeowner with water coming through the ceiling is on a phone, often at night, often the same evening a storm passed. They are not browsing. They will contact two or three companies and go with whoever answers. The job is worth thousands, so one missed enquiry costs more than the entire website did.
That is why the cost sits in the plumbing, not the paint.
Ask these of every quote you are holding, including mine. The answers move the real cost more than the headline number does.
Comparing quotes is guesswork, because you are judging a PDF. So I do it the other way round: I build you a working roofing site with your company name on it, you click through it, and only then do we talk about money.
Build my free roofing demoEvery agency page tells you a website is an investment and not an expense. That is easy to say when it is not your money, so here is the sum instead. Use your figures, not mine, because I do not know what you charge or what you close.
Take the profit you keep on one average job. Not the invoice, the profit. Divide the cost of the website by that number. That is how many extra jobs a year the site has to bring you before it has paid for itself, and for most roofing companies the answer is a small number.
Then do the harder half of the sum, which almost nobody does. Count the enquiries you already get and lose: the voicemail nobody rang back, the form you saw the next morning, the quote you never chased. Those are jobs you already paid to attract. Recovering them is cheaper than buying new leads, and it is the part of a build that most quotes leave out entirely.
If both numbers come out small, do not buy anything yet. That is a real answer, and it is why the demo is free.
Start at the bottom and move up only when the site is genuinely the thing holding you back. Most roofing companies do not need band three.
There is a larger managed package as well. It is on the main page, and most roofing companies reading this do not need it yet.
Tell me about your company and I will build it, then message you on WhatsApp when it is ready to look at.
No card. No contract. You see it before you decide.