Agencies want you on a call before they will name a price, so here is the price written down instead. The three bands the market divides into, what actually changes between them, the costs that appear afterwards, and what I charge. Then I will build a free working demo of your own site if you want to judge it yourself.
The demo is a real page you can click through, chat with, and book a time on.
Quotes look inconsistent because three different products are sold under the same phrase. Work out which one is in front of you and the numbers stop looking arbitrary.
A template you build yourself on Wix, Squarespace or GoDaddy. A gallery, a services list, your number. With good photos of your own work it can look genuinely convincing.
A custom build. Interior separated from exterior, cabinet and commercial work given their own pages, real project sets, a proper estimate request. Most established painting companies sit here.
The full stack. CRM, estimate follow up sequences, call tracking, review automation, seasonal ad landing pages, reporting. Sold with a management retainer alongside it.
Painting has the lowest barrier to entry of any trade on this list, and that shapes everything about the website. Anybody with a van and a roller can call themselves a painter, so the homeowner comparing three quotes is not really comparing prices. They are trying to work out which of you will turn up, protect their furniture, and finish.
That is what your site is for. Not to look pretty, but to make you look like the established option next to two mobile numbers and a Facebook page. Insurance, real project photos, a written process and a proper estimate request do that. A stock photo of a paint tin does not.
The other half is timing. Painting estimates go quiet constantly, because it is a job people delay rather than cancel. The company that is still there in six weeks gets the work.
Ask these of every quote you are holding, mine included. They move the real cost more than the headline number does.
You cannot judge a website from a document, so I do it the other way round. I build a working painting site with your company name and your kind of work on it, you go through it yourself, and price comes up afterwards.
Build my free painting demoEvery agency page tells you a website is an investment and not an expense. That is a comfortable thing to say about money that is not theirs, so run the sum with your own figures.
Take the profit you keep on one average interior job, not the invoice. Divide the price of the website by that. That is how many extra jobs a year it has to bring you before it has paid for itself. Then run it again on a cabinet refinishing job, because the margin there is better and the number gets smaller.
Then the half almost nobody runs. Go back through last year and count the estimates that simply went quiet. Not the ones who said no, the ones who said they would think about it and then nothing. Most of those rooms got painted eventually, by somebody. Staying politely in front of them for six weeks is the cheapest work in this trade, and it is exactly what a website quote leaves out.
If both numbers come out small, do not buy anything yet. That is a real answer, and it is why the demo is free.
Start at the bottom and move up only when the website is genuinely the thing holding you back. Most painting companies do not need band three.
There is a larger managed package as well. It is on the main page, and most painting companies reading this do not need it yet.
Tell me about your company and I will build it, then message you on WhatsApp when it is ready to look at.
No card. No contract. You see it before you decide.