For garage door companies

What a garage door
website costs.

Most agencies will not put a number in writing until you have sat through a call, so here is the number. The three bands every quote belongs to, what actually separates them, what gets added afterwards, and what I charge. Then I will build you a free working demo of your own site if you want to see it first.

The demo is a real page you can click through, chat with, and book a time on.

The market

Three bands. Every
quote sits in one of them.

The prices look random because three different products get sold under one description. Identify which one you are being quoted and the spread stops being confusing.

Band one
$0 to $500
Plus a monthly builder fee

A template you set up yourself on Wix, Squarespace or GoDaddy. A photo of a door, a repair and install list, your number at the top. An afternoon of work and it looks acceptable.

What you are really buyingA listing that proves you are real. Fine for a one truck operation working off repeat calls. It will not answer the person whose car is trapped inside right now.
Band two
$1,500 to $5,000
One time, sometimes plus hosting

A custom build. Repair separated from new installation, spring and opener pages, a door style gallery, your service area. Most established garage door companies land here.

What you are really buyingA site that can handle an emergency and sell a new door. What it produces still depends on what was wired behind the form, which is the part rarely written on a quote.
Band three
$8,000 and up
Plus a monthly retainer

The full stack. Call tracking, dispatch integration, product catalogue, financing, review automation, landing pages for paid traffic, reporting. Sold with management attached.

What you are really buyingA lead and dispatch system. Sensible with several trucks running and money going into ads. Far more apparatus than a two truck company can feed.
What drives it

Their car is stuck
behind the door.

Garage door is one of the few trades where the customer is physically blocked from leaving. A broken spring at seven in the morning means somebody cannot get to work, and that changes how they behave completely.

They are not comparing companies. They are calling down a list until somebody says today. Whoever answers first and can give a time gets the job, almost regardless of price, and everybody who answers second gets nothing.

Then there is the other customer entirely, the one replacing a tired door because the house looks wrong. That person wants to see doors, in styles and colours, on houses like theirs, and will take a fortnight to decide. One website has to do both jobs.

Same day has to be visible instantly. If your availability today is not obvious in the first screen on a phone, the person with a trapped car has already moved to the next number.
Missed calls in the morning rush. Your busiest hour is when you are driving to the first job. Whether a missed call gets an automatic text back is worth more than every design decision on the page combined.
Emergency and replacement are opposites. One wants a time, one wants a catalogue. Serving both properly is a bigger build than serving either, and it is why the middle band exists.
Showing doors, not describing them. Nobody buys a door from a bullet list. Styles, colours and windows shown on real houses is the part that sells a replacement, and it is real work to assemble.
Springs and openers are their own searches. People search the exact part that broke. Pages written for those searches catch buyers who are ready now, which a general services page does not.
Reviews feeding the map. Almost all garage door repair clicks go to the map results above the page listings. That runs on your Google profile and recent reviews, so a site that helps collect them earns twice.
Before you sign

The four questions
that change the price.

Put these to every quote you are comparing, mine as well. They move the real cost more than the headline figure.

1
Is missed call handling included or extra? In this trade it is the highest value item on the whole build, and it is the one most often left out of the price. Get it answered before you compare quotes.
2
Who supplies the door photos? A replacement customer buys from images. If you are sourcing and preparing a catalogue of styles yourself, that is your time, and it never appears on a quote.
3
What does a price or product change cost? Spring prices move, door lines get discontinued. If every update is billable, keeping the site accurate becomes a running cost nobody mentioned.
4
Who owns the domain and the tracking number? The domain and Google profile belong in your name, and if a tracking number goes on the site, find out whose it is. A number that walks out with the agency takes your call history with it.
Free, before anything
See yours built
before you pay.

Comparing proposals is guesswork because you are judging a document. So I do it in reverse. I build a working garage door site with your company name on it, you click through it yourself, and only then do we discuss price.

Build my free garage door demo
  • A real page you can scroll and tap, not a picture of one.
  • The chat assistant handles a broken spring call the way it would handle yours.
  • It offers same day slots and takes the booking, so you can see where a lead lands.
  • No card, no discovery call, no contract to read first.
  • If it is not what you want, nothing happens. It cost you a click.
The arithmetic

Work it out with
your own numbers.

Every agency page will tell you a website is an investment and not an expense. That is a comfortable line about somebody who is not paying, so run the sum with figures I do not have.

Take the profit you keep on one door replacement, not the invoice. Divide the price of the website by it. That is how many extra replacements a year it has to produce before it has paid for itself. Then run the same sum on a spring repair, because that is the volume work, and see how many of those it would take instead.

Now the half almost nobody does. Count the calls that rang out between seven and nine in the morning while you were driving. Those were people who could not leave their house and would have paid your price without arguing. You already paid to be findable to them. Catching them is far cheaper than buying new leads, and it is what most quotes leave out.

If both numbers come out small, do not buy anything yet. That is a real answer, and it is why the demo is free.

Compare it against your other lead costs. Ads, a lead app taking a cut of every call, directory listings, truck signage. The website competes with those, not with zero.
The morning hour is the whole game. More of this trade is won or lost between seven and nine than at any other time. Judge a build by what it does in that hour.
Nobody can promise you a number. Anyone quoting an exact return on a site they have not built yet is guessing, and that tells you how to read the rest of their proposal.
Judge it on answered calls. Three months in the question is whether fewer people are getting through to nobody. Everything else is decoration.
What I charge

No quote needed.
Here it is.

Start at the bottom and move up only when the website is genuinely the thing holding you back. Most garage door companies do not need band three.

Review Machine
$99/mo
Keep your site, fix the reviews
  • Review request after every job
  • Sent by text and email, with a follow up
  • One tap through to your Google page
  • Works with the website you already have
See how it works
Most companies start here
Starter
$297/mo
Site and follow up, built for you
  • A garage door website built and hosted
  • Missed call text back
  • Automated review requests
  • Online booking
  • Monthly report
Start with a free demo
Custom System
$3,000+
One time, plus $297/mo hosting
  • Everything in Starter
  • Fully custom design, and the site is yours
  • Longer follow up sequences
  • Ready for Google Ads traffic
Talk it through

There is a larger managed package as well. It is on the main page, and most garage door companies reading this do not need it yet.

Questions

Straight answers.

How much should a garage door company spend on a website?
Enough that it stops you losing the morning calls, which is a low bar to clear. A one truck operation working off repeat customers does not need an eight thousand dollar build. A company running several trucks and paying for leads is losing more than that every month to calls that rang out during the school run. Start at the bottom and move up only when the site is the bottleneck.
Why is a garage door website more expensive than a normal small business site?
Because it has to do two unrelated jobs. It has to get an emergency repair booked in under a minute, and it has to sell a new door to somebody browsing styles for a fortnight. Same day availability, missed call text back and a proper door gallery are each real work, and that is where the difference between a fifteen hundred and a five thousand dollar build goes.
Do I need separate pages for springs, openers and new doors?
Over time yes, because people search for the exact part that broke and those visitors are ready to book immediately. But each page adds to the build, so start with your two most profitable services and add the rest once you can see which pages actually bring calls.
How important is showing door styles?
For replacement work it is the whole sale. Nobody chooses a door from a written description. Styles, colours and window options shown on real houses is what moves somebody from browsing to booking a measure, and assembling that properly is a real part of the cost.
Will a new website get me to the top of Google for garage door repair?
Not by itself, and anybody promising that is guessing. Those searches are dominated by the map results, which run on your Google Business Profile, your review count and how recent the reviews are. The site supports that and converts the traffic when it arrives. It does not replace it.
Can I see it before I pay anything?
Yes, that is what the free demo is for. You get a working garage door site with your company name on it, including the chat assistant answering a customer, before any money or commitment. If it is not what you wanted, nothing happens.
Get started

Get your garage door
demo built free.

Tell me about your company and I will build it, then message you on WhatsApp when it is ready to look at.

If you have one I will look at it first, so the demo is a straight comparison. If you do not, that is fine too.

No card. No contract. You see it before you decide.

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