Every agency wants a call before they will say a number. Here is the number instead. The three bands the whole market falls into, what separates them, what gets added to the invoice later, and what I charge. If you want, I will then build a working demo of your own site for free, and you decide after you have used it.
The demo is a real page you can click through, chat with, and book a time on.
The quotes look random because "plumbing website" describes three different products sold under one name. Once you know which one is on the table, the price stops being a mystery.
A template you set up yourself on Wix, Squarespace or GoDaddy. Pick a layout, drop in a photo of a wrench, add your number. An afternoon of work and it does look tidy.
A freelancer or small shop builds it around your business. Your van, your service area, separate pages for drains, water heaters and repipes. Most established plumbing companies sit here.
The full stack. Site, tracked numbers, dispatch software integration, review automation, ad landing pages, a dashboard. Nearly always sold with management on top.
Plumbing is the trade where the website has the least time to work. A burst supply line does not wait for office hours, and the person standing in it is not reading your about page.
They have their phone in one hand and a towel in the other. They will tap the first number they see, and if it rings out they will tap the next one, and the job is gone in under a minute. That is a real emergency call, worth many times a drain clearing, lost because nobody picked up.
So the money in a plumbing build is not spent on how the page looks. It is spent on making sure that a person who arrives at 2am gets an answer of some kind.
Ask these of every quote on your desk, mine included. The answers move the real cost far more than the headline figure does.
Judging a website from a proposal is guesswork. So I do it backwards: I build a working plumbing site with your company name on it, you use it on your own phone, and money only comes up after that.
Build my free plumbing demoAgency pages like to tell you a website is an investment rather than an expense. That is a comfortable thing to say about money that is not theirs, so do the sum yourself with numbers I do not have.
Start with the profit you keep on one emergency call out, not the invoice total. Divide the price of the website by it. That is how many extra call outs a year the site has to produce before it has paid for itself. For most plumbing companies that number is small enough to be uncomfortable to look at.
Now the half nobody does. Count what you already lose: the calls that rang out while you were under a sink, the after hours voicemails you heard at seven the next morning, the quote requests you meant to chase on Sunday. You already paid to attract those people. Catching them is cheaper than buying new ones, and it is exactly what gets left off most quotes.
If both numbers come out small, do not buy anything yet. That is a legitimate answer, and it is the reason the demo costs nothing.
Start at the bottom and move up only when the website is genuinely the thing holding you back. Most plumbing companies never need band three.
There is a larger managed package as well. It is on the main page, and most plumbing companies reading this do not need it yet.
Tell me about your company and I will build it, then message you on WhatsApp when it is ready to look at.
No card. No contract. You see it before you decide.