For landscaping and lawn care

What a landscaping
website costs.

Nobody will give you a number without booking a call first, so here it is written down. The three price bands, what changes between them, the costs that appear after you have signed, and what I charge. Then I will build a free working demo of your own site if you want to judge it for yourself.

The demo is a real page you can click through, chat with, and book a time on.

The market

Three bands. Every
quote falls into one.

The quotes look inconsistent because three different products share one name. Once you know which one you are looking at, the range makes sense.

Band one
$0 to $500
Plus a monthly builder fee

A template you build yourself on Wix, Squarespace or GoDaddy. A photo of a striped lawn, a services list, a phone number. Cheap, quick, and honestly fine for a small round.

What you are really buyingA presence. If your round is full and grows by word of mouth, this is genuinely all you need. It will not sign anybody up to a contract.
Band two
$1,500 to $5,000
One time, sometimes plus hosting

A custom build. Maintenance separated from design and install, your service area mapped properly, real photos of finished gardens. Most established landscaping companies sit here.

What you are really buyingA site that can sell a recurring contract rather than a one off cut. Whether it does depends on what was built behind the quote form, which is rarely spelled out.
Band three
$8,000 and up
Plus a monthly retainer

The full apparatus. Site, CRM, recurring billing, route and scheduling integration, review automation, seasonal ad landing pages, reporting. Sold with a management fee.

What you are really buyingAn operations system with a website attached. Right for a company running multiple crews on tight routes. Far too much for a two truck round.
What drives it

One cut is cheap.
The contract is the money.

Landscaping has an unusual economics problem and the website either helps with it or ignores it. A single visit is worth very little. The same customer signed to a season of maintenance is worth a great deal, and the difference between those two outcomes is often just how the enquiry was handled.

Then there is the route. A customer four streets from your existing round is worth more to you than one on the far side of the county, because the drive time comes out of your day either way. A site that vaguely says you cover the region gets you both, and one of them costs you money.

And it all lands at once. Spring arrives and the phone does a month of work in a fortnight, and whatever your website does badly, it does badly then.

Selling the season, not the visit. A page that quotes for one cut gets one cut. A page built to sign somebody to a maintenance plan is a different build, and it is where the value is.
Being specific about your service area. Naming the towns you actually want to work in filters out the long drives before they become quotes. It is cheap to do and almost nobody does it.
Design and maintenance are two businesses. A patio and planting project is a considered purchase with a long decision. A weekly cut is not. One page trying to sell both does neither well.
The spring surge. Your site handles a month of enquiries in two weeks every year. Something that can take a booking without you being on the phone is worth real money in that fortnight.
Quoting from the truck. You are not at a desk. Anything that lets an enquiry be answered or scheduled from your phone between jobs saves the evening you would otherwise spend on it.
Photos of finished gardens. Landscaping sells on the result. Real projects in recognisable local settings beat stock imagery of gardens that are clearly not in your area.
Before you sign

The four questions
that change the price.

Ask these of every quote you are holding, mine included. They change the real cost more than the headline number does.

1
Can it take a recurring signup, or only a one off enquiry? This is the question that matters most in this trade, and it is the one most often left vague. Get it answered before you compare two prices.
2
What does a seasonal change cost? Leading with maintenance in spring and clearance or snow work in autumn is a small change with a real effect. If each switch is billable, that is two extra invoices a year.
3
Does the service area actually filter enquiries? A list of towns in the footer does nothing. A form that tells someone outside your round before they submit saves you the trip.
4
Who owns the domain and the Google profile? Both should be registered in your name. Getting them back from an agency you have left is the expensive kind of mistake.
Free, before anything
See yours built
before you pay.

You cannot judge a website from a PDF, so I do it the other way round. I build a working landscaping site with your company name on it, you use it on your own phone between jobs, and price comes up afterwards.

Build my free landscaping demo
  • A real page you can scroll and tap, not a screenshot.
  • The chat assistant handles a maintenance enquiry the way it would handle yours.
  • It offers visit times and takes the booking, so you can see where a lead lands.
  • No card, no discovery call, no contract to read first.
  • If it is not right, nothing happens. It cost you a click.
The arithmetic

Work it out with
your own numbers.

Agency pages love telling you a website is an investment and not an expense. That is easy to say about money that is not theirs, so do the sum properly with your own figures.

Do not use a single visit for this. Take the profit you keep on one customer over a full season of maintenance, and divide the cost of the website by that. That is how many extra contracts a year it has to bring you, and for most landscaping companies it is a very small number, because a signed contract keeps paying long after the site is built.

Then the half nobody runs. Count the quote requests that came in during the spring rush and never got answered because you were on a mower. Count the customers who left because nobody chased them in March. That is work you already had, and recovering it costs less than finding new people.

If both numbers come out small, do not buy anything yet. That is a real answer, and it is why the demo is free.

Compare it against your other lead costs. Flyers, van signage, a lead app taking a cut, and the hours you spend quoting in the evening. The website sits next to those, not next to zero.
Count the season, not the visit. A contract signed in March is worth many visits. Judging the site on single job value undersells it badly.
Nobody can promise you a number. Anyone quoting an exact return on a site they have not built yet is guessing, and it tells you how to read the rest of their quote.
Route density is profit. Two customers on the same street beat two on opposite sides of town. A site that helps you win the near ones is doing something real.
What I charge

No quote needed.
Here it is.

Start at the bottom and move up only when the website is genuinely what is holding you back. Most landscaping companies never need band three.

Review Machine
$99/mo
Keep your site, fix the reviews
  • Review request after every job
  • Sent by text and email, with a follow up
  • One tap through to your Google page
  • Works with the website you already have
See how it works
Most landscapers start here
Starter
$297/mo
Site and follow up, built for you
  • A landscaping website built and hosted
  • Missed call text back
  • Automated review requests
  • Online booking
  • Monthly report
Start with a free demo
Custom System
$3,000+
One time, plus $297/mo hosting
  • Everything in Starter
  • Fully custom design, and the site is yours
  • Longer follow up sequences
  • Ready for Google Ads traffic
Talk it through

There is a larger managed package as well. It is on the main page, and most landscaping companies reading this do not need it yet.

Questions

Straight answers.

How much should a landscaping company spend on a website?
Enough that it signs you a few extra maintenance contracts a season, and no more. A small round that fills itself by word of mouth does not need an eight thousand dollar build. A company running several crews and buying leads is losing more than that in the spring rush to enquiries nobody answered. Start at the bottom and move up only when the site is the bottleneck.
Should the website sell one off jobs or maintenance contracts?
Contracts, if you have a choice. A single visit is worth very little and a signed season is worth a great deal, and the difference is often just how the enquiry was handled. A site built to take a recurring signup is a different product from one that collects one off quote requests, and it is the version worth paying for.
Do I need separate pages for design and maintenance?
Yes. A patio and planting project is a considered purchase that somebody thinks about for weeks, while a weekly cut is a quick decision. Those are different visitors and one combined page tends to serve neither properly. Start with whichever side of the business you want more of.
How do I stop getting enquiries from outside my area?
By being specific on the site rather than vague. Naming the towns you actually want to work in, and having the form check before it submits, filters out the long drives before they turn into quotes you have to decline. It is cheap to build and it saves real time.
Will a new website get me ranking for "landscaping near me"?
Not on its own, and anybody promising it is guessing. Those searches are dominated by the map results, which run on your Google Business Profile, your review count and how recent the reviews are. The website supports that and converts the visitors once they land. It does not replace it.
Can I see it before I pay anything?
Yes, that is what the free demo is for. You get a working landscaping site with your company name on it, including the chat assistant answering a customer, before any money changes hands or anything is signed. If you do not like it, that is the end of it.
Get started

Get your landscaping
demo built free.

Tell me about your company and I will build it, then message you on WhatsApp when it is ready to look at.

If you have one I will look at it first, so the demo is a straight comparison. If you do not, that is fine too.

No card. No contract. You see it before you decide.

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