You will find plenty of offers online at prices that look too good to be true, and plenty of agencies that will not name a figure at all. Here is the honest range, what separates each band, what gets billed later, and what I charge. Then I will build you a free working demo of your own site if you want one.
The demo is a real page you can click through, chat with, and book a time on.
This is the trade with the noisiest cheap end. Sites are advertised at prices that barely cover an hour of work, so it is worth being clear about what each band actually contains.
A template you set up yourself, or one of the very cheap offers you will have seen advertised. Some are perfectly honest template installs. Others are a stock layout with your name dropped in.
A custom build. Separate pages for the pests that actually pay, your treatment process explained, your licence displayed, online booking. Most serious pest control companies land here.
The full system. Route and scheduling integration, recurring billing, CRM, call tracking, review automation, ad landing pages per pest, reporting. Sold with management on top.
Pest control has a quirk almost no other trade has. A meaningful share of your customers do not want to talk to anybody. Telling a stranger on the phone that there are roaches in the kitchen or bedbugs in the mattress is embarrassing, and given the choice they will book online at eleven at night instead.
That means the booking flow is not a convenience on a pest control site, it is the main product. Every job that goes through it is one you never had to answer the phone for, and companies with a site that only offers a phone number are quietly losing those people to whoever made it easier.
The second thing is recurring. A one off treatment is a small job. A quarterly plan is a customer for years, and whether the website can sign somebody up to one is the single biggest difference between a cheap build and a worthwhile one.
Ask these of every quote you are comparing, including mine, and especially of the very cheap offers.
Judging a website from a proposal is guesswork. So I do it backwards. I build a working pest control site with your company name on it, you go through it on your own phone, and money comes up afterwards.
Build my free pest control demoEvery agency page tells you a website is an investment and not an expense. That is easy to write about money that is not yours, so do the arithmetic with your own numbers instead.
Do not use a single treatment for this. Take the profit you keep on one customer on a quarterly plan across a full year, and divide the cost of the website by that. In this trade the answer is usually a handful of customers, because a plan keeps paying long after the build is finished.
Then the half nobody does. Count the people who landed on your site late at night, saw only a phone number, and booked with somebody else because they did not want to have the conversation. You cannot count them exactly, which is the problem, but you can see the hours in your own booking data and draw the obvious conclusion.
If both numbers come out small, do not buy anything yet. That is a real answer, and it is why the demo is free.
Start at the bottom and move up only when the website is genuinely what is holding you back. Most pest control companies never need band three.
There is a larger managed package as well. It is on the main page, and most pest control companies reading this do not need it yet.
Tell me about your company and I will build it, then message you on WhatsApp when it is ready to look at.
No card. No contract. You see it before you decide.